Major hot tub and swim spa brands will be under the spotlight with distributors aiming to attract pedigree dealers to their British retailing networks during the Hot Tub Living Expo at the Birmingham NEC. When the former UK Pool & Spa Expo opens as the renamed Hot Tub Living Expo on Monday, October 24, visitors will be able to see new and exclusive products, UK brand … [Read more...]
Marketing tips at Hot Tub Living Expo
Hot tub and swim spa dealers will have the opportunity to gain marketing tips and analysis strategies from Doric Marketing chief Dorian Davies during the Hot Tub Living Expo at the Birmingham NEC next week. During his second appearance as an exhibitor at the two-day hot tub and swim spa showcase, running on October 24 and 25 in Hall 11 of the NEC, wet leisure marketing guru … [Read more...]
Hot tub brands flocking to SPATEX
SPATEX organisers have announced that hot tub market specialists have flocked to book exhibition space for the 21st anniversary edition of the wet leisure showcase that is returning for the fourth time to Coventry’s Ricoh Arena. Building on SPATEX 2016’s widespread success, major players in the hot tub market have announced their intentions to take part in the 2017 outing in … [Read more...]
Passion Spas headquarters suffers major fire blow
Dutch hot tub and swim spa specialist Passion Spas has suffered a catastrophic blow to its European headquarters in Holland after a raging fire ripped through the building and burnt it to the ground. In recent years the company’s founder Dolf Nieland and his brother Arno have been working hard to boost the European status and fledgling presence for the Passion Spas brand in … [Read more...]
Hot new website for mid-week SPATEX
SPATEX organisers have unveiled a new look website for the hot tub and swimming pool extravaganza to promote the event’s ‘Coming of Age’ 21st edition as part of the fourth outing in Coventry next year. Falling into line with other international wet leisure exhibitions, SPATEX 2017 is moving to a new mid-week slot and a newly-revamped website is promoting the fact that the … [Read more...]
Hot Tub Living Expo gains new elements
Organisers of the Hot Tub Living Expo have announced that the Birmingham NEC showcase will be hosting a 'VIP Preview Evening' and ‘Live Industry Superstore’ in partnership with exhibitors for wet leisure specialists in October. The former UK Pool & Spa Expo is returning to the NEC host location, pictured, as the newly renamed Hot Tub Living Expo for two full days, on … [Read more...]
Future business growth highlighted to dealers
Hot tub and swim spa dealers are being advised that business leaders expect Brexit to prompt a fall in economic growth in the short-turn but they are feeling positive about the long-term opportunities for small businesses. Despite nine in ten business leaders feeling gloomy about the immediate impact of Brexit there is a large percentage who are extremely positive about … [Read more...]
Dealers urged to ramp up promotion
Wet leisure marketing specialist Dorian Davies is urging hot tub and swim spa dealers to ramp up their promotion capabilities to avoid becoming a victim of the economic fallout from the Brexit vote. Doric Marketing chief Dorian, pictured, believes that even though the majority of dealers are taking advantage of the flourishing wet leisure industry they should still be … [Read more...]