Hot tub distributors and specialist wet leisure companies who have previously exhibited at the UK Pool & Spa Expo and Hot Tub Living Expo have not been lured to the new BodyPower: Fitness Trade Show. New Events, as part of a high-profile collaborating with their BP: Fitness Trade Show counterparts, had hoped that another reboot of their wet leisure exhibitions would … [Read more...]
Rebrand announced to hot tub specialists
Hot tub and wet leisure specialists who are planning to promote their products at Leisure Industry Week in September have been informed that it has now been rebranded as the BodyPower: Fitness Trade Show. This year the former UK Pool & Spa Expo and Hot Tub Living Expo exhibitions run by New Events have been scheduled to be combined with Leisure Industry Week (LIW) on … [Read more...]
New hot tub and swim spa promotion
European hot tub and swim spa manufacturer Wellis has launched its 2017 catalogue to promote a growing range of products and innovative new models ahead of its appearance at the 21st anniversary edition of SPATEX. The Voyager Spa, pictured in the new catalogue as one of the manufacturer’s many options that includes the WhatSpa? Best Buy Award-winning Elbrus Deluxe from the … [Read more...]
Hot marketing advice for retailers
Doric Marketing chief Dorian Davies is urging hot tub and swim spa dealers to turn up the heat on their marketing provision for existing and prospective customers to combat any negative consumer reaction to price increases. One of the key elements of Dorian’s marketing advice is to outline ‘Goal Setting’ before taking the plunge in any marketing campaign or promotional … [Read more...]
Hot tub water care development
BAYROL wet leisure product distributor the Pollet Pool Group is preparing for an advanced mobile technology system to enhance hot tub care and help retailers increase the promotion of the SpaTime water treatment product range. Ahead of a consecutive appearance at SPATEX, BAYROL product and water treatment specialist Jimmy Lamb has revealed that the Pollet Pool Group (PPG) is … [Read more...]
Snapshot of booming wet leisure market
A snapshot of the booming wet leisure industry was provided by hot tub and swim spa distribution specialists who were aiming to extend their presence in the British market during the Hot Tub Living Expo. Poor weather conditions have previously blighted the former UK Pool & Spa Expo during the four previous events at the Birmingham NEC, but on this occasion an earlier … [Read more...]
Leading hot tub brands heading for Lyon
Piscine Global will turn up the heat on the booming European wet leisure industry when leading hot tub and swim spa brands join forces with their pool counterparts in Lyon this week. During the four-day Piscine Global event at Eurexpo, running from Tuesday to Friday, there will be a strong exhibition presence from the French contingent that is once again expected to exploit … [Read more...]
Passion Spas praises loyal staff
Dutch hot tub and swim spa specialist Passion Spas has praised the headquarters team that has helped the company to continue to rise from the ashes and service its dealer network following a devastating fire. Despite the massive setback that cost the international spa distributor the loss of 65 per cent of its company, Passion Spas was among the hot tub and swim spa … [Read more...]
SteelCore straps launched to British retailers
Hot tub and swim spa dealers are being targeted as part of the promotion for a secure safety strap product that has been launched to the British market by 1 Stop Spas chief Chris Brady. Flourishing Marquis and Vita Spa dealer Chris made his debut as an exhibitor during the Hot Tub Living Expo at the Birmingham NEC last week to help launch the SteelCore Security Straps as … [Read more...]
Distributor celebrates double sales growth
A thriving network of hot tub and swim spa dealers has helped Wellis distributor and Superior Spas Managing Director Rob Carlin to capitalise on booming wet leisure consumer demand and ensure record-breaking sales growth. Rob and his team had a large display presence during the Hot Tub Living Expo at the Birmingham NEC last week to promote new options, including the Rio … [Read more...]